Dr Martens
Social media Content Creator + Community Manager
Collaborated with local filmmakers to identify and tell the stories of NYC and LA-based musicians who exemplify resilience and determination
the campaign Produced 12 mini-documentaries featuring LA and NYC musicians.
During the development of the documentaries, we Produced 12 free live shows, allowing fans the opportunity to see the featured bands in unique, non-traditional venues.
Built a custom site that served as a hub for Dr. Martens-related music content
Executed a full social and press campaign Featuring partners like Billboard, DOLA, DONYC, and Oh My Rockness
The campaign resulted in over 93+ Million Impressions
Social content management for Dr. Martens Presents 2019/2020
Reviewed, proofread, fact-checked, planned, and scheduled pieces of monthly content across a six-month campaign
Managed editorial content calendar daily
Managed client feedback daily
Managed client communications daily
Coordinated with Artist teams to capture content for promotional materials and delivered final assets for approval
Delivered final assets to promotional partners
Published content during live events, including pre-planned and onsite content
worked alongside creatives and clients to make sure content was relevant and accurate
Created and distributed launch recaps FOR each monthly artist